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(G)oogle Themed Saree

You may be surprised to read the title of the post. What is Google doing with Saree, the most popular female garment in south-east Asia. Oogle is a designer Saree launched by SatyaPaul. This time for designing a Google inspired saree called Ooogle/Oogle. They call this sari “Oogle” (replacing the “G” in the Google logo with “O”) maybe to prevent any trademark issues with the search company.



Satya Paul has been known to be inspired by nature, people, and beautiful things around him. Oogle is georgette jacquard printed sari along with unstitched blouse piece attached. Its price is USD. 299.88 (Rs. 11,995.00). This Saree looks like a Saree made up of the Google web search results. If you look closely at the design, the URL in the browser address field is shop.satyapaul.com, this is internet address of the Satya Paul online store. This is no doubt, a great idea to associate the search engine internet giant with Saree.

Satya Paul which started in 1985 is now known globally for its excellence in design. The look is a strong interplay of patterns and color that the New York Times has hailed as works of Kinetic Art. They have re-invented the traditional sari as a modern classic, the Satya Paul product line also comprises of fusion and western clothing including scarves, bags, men’s accessories and fabrics and an entire range of classic bridal wear.

In these pictures, the model wearing the Oogle Saree is Aditi Gowitrikar, a Mrs. World of 2001. This Saree was available in some malls in Delhi, Gurgaon and Bangalore. Don’t expect women in India to wear these Google sarees but it may be a good attire for booth girls in trade-shows where the saree print may show Google search results for the company/brand they are promoting – its like AdSense for Clothing.

NOKIA FASHION FEST

It was an evening of sizzling style at the Radisson Water Garden Hotel with Nokia's fashion event. Attendees were greeted by cocktails and canapés at the foyer, where the latest Nokia models were on display.

Kicking off with a few upbeat instrumentals by a jazz band - Jazzy Chopsticks - the event opened with a showcase by Aarong. The ethereal jamdani found a new place in contemporary fashion as Aarong continued their celebration of the traditional weave. The designs featured saris and shalwar kameez ensembles that incorporated a current take on traditional jamdani motifs.

The colour palette for the kameezes ranged from vibrant reds and soothing whites to jazzy black and sparkling shades of silver and grey, and emphasis was on creative cuts, on a garb that has defied time. Necklines plunged or leaped, from halter to off-shoulder to deep vees on princess-line bodices ending in flowing skirts, teamed with churidars.

The saris stuck to the pink to purple end of the spectrum and focused entirely on the ornate jamdani motifs. The overall look was bold, and yet sophisticated.

A brief musical interlude came in the form of Anila Choudhury, who sang chart favourites like Nupur and Gaibo na among other songs.

Kuhu's collection had casual wear that teamed tie-dyed chiffon kaftans and tops with capris and dupattas to create the effect of a shalwar kameez set. The choreography also included an enactment of a couple flirting using their stylish Nokia phones, in order to underscore Nokia's  commitment to style.

The second musical interlude was filled in by Fahmida Nabi, who launched into a patriotic number, as well as some old favourites.

The final collection was from Mayasir. Sizzling in sheer brilliance, the ensemble spoke for the effort that went in the very detail of the queue. The glitz of the attires, matched the accessories in a euphoric expression as models walked the ramp.

There were three separate colour schemes: bright turquoise, black and green-gold. The men's attire saw a regal, Mughal influence. Elements from the British Raj were evident in the empire waists, the tasselled borders, shoulder wraps and other accessories.

The make-up, which was done by Persona, switched from the soft, natural look to smouldering eyes and dark lips in the style of old-school movie stars. Mayasir's collection offered a lot of variety within a coherent theme, and was a great way to wrap up the show.

Prem Chand, Managing Director of Nokia Emerging Asia, shed some light on the vision behind the event. The cell-phone today is more than just an object of utility; it is a style statement. The latest models in the market are sleek, fashionable, and customizable, allowing for freedom of expression of one's personal style. “In addition to our commitment towards promoting the local fashion scene, we want to project the idea that Nokia phones can be fashion accessories as well as communication tools.”